Because travel should feel real.
We don’t want you to visit Madrid, we want you to feel it.
Overpriced items aren't necessarily authentic or high quality.
Sangrías that taste like soda, frozen paella passed off as “local,” jamón that we don’t eat, and tortillas served microwaved. High prices, low quality — and tourists left thinking that’s what Spain is. It hurts.
Because tourism shouldn’t be a scam
Being charged double for a cab ride that goes in circles. Dining at restaurants prioritizes commissions over quality. Navigating crowded places filled with tourists and pickpockets. We're tired of visitors being treated like walking wallets. That's not hospitality; it's a hustle.
We feel embarrassed by the noise.
Souvenir shops with trinkets, uninspired flamenco shows, and scripted tour guides leading you away from local favorites. We started this project out of disappointment with the tourism industry, believing we could provide a better experience.
Travel should feel like being welcomed in
We believe in honest recommendations and genuine connections. We're excited to share the bars, food, and wines we love, without any tricks or middlemen. It’s all about sharing our city experience with you like a friend, not just a customer.
Ready to experience without the Fluff?
Feel at Home, even far from home.
We created No Fluff because we believe travel should feel like a friendly welcome, not a tourist experience.