Be part of a purpose-driven community.

We're creating a community dedicated to authentic visitor experiences, ensuring tourism is personal and not manipulative.

Why Join Us?

Be part of a purpose-driven community.

  • Access free training on the No Fluff approach.

  • Design your own experience — fully personalized.

  • Earn income by hosting tours your way.

  • Get commissions by referring clients to us.

  • Get certified with the No Fluff badge — from “Artist Host” to “Business Host.”

Who We’re Looking For?

You don’t need to be a licensed guide — just someone who knows and loves Madrid deeply.

We’re looking for:

  • Creatives & artists

  • Expats who feel local

  • Storytellers & journalists

  • Freelancers, entrepreneurs

  • Architects, musicians, foodies

  • Anyone with a real connection to this city

How It Works

Apply online and tell us who you are.

  • We schedule a short call to meet you

  • You get access to our No Fluff Onboarding Kit

  • Time for designing the experience with our help.

  • You start hosting — or bringing clients as an ambassador

  • You receive your No Fluff Certificate and official badge

No Fluff Hosts are not tour guides.

Help us change the way People Discover our city.

No Fluff experience

A No Fluff Host isn’t a typical tour guide.

You don’t follow a script. You don’t do history lectures.

You share your Madrid — the way you live it.

Make it real

You take guests to your favorite spots.

You walk together, talk, explore.

You show them the city’s real personality, not the tourist version.

No souvernirs, thanks

If you believe people deserve more than souvenir shops and selfie stops…

You’re one of us.

“We’re not just changing tourism — we’re changing what it means to welcome someone.”

—No Fluff Experience founders

A group of people sitting around a wooden table in a modern, cozy restaurant or cafe, engaging in conversation, with drinks and bowls on the table, and kitchen shelves in the background.